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SusTern is an AI-driven startup reshaping commerce through cost-effective, accessible innovations — unlocking a new era of operational excellence for merchants everywhere.
Two years of listening to merchants — then building what they actually needed
Before SusTern AI-Commerce, we built noryX — a growth automation app trusted by online retailers across North America for over two years. We listened, learned, and documented every pain point: fragmented tools, expensive agencies, SEO guesswork, inventory chaos, and the overwhelming complexity of running an online store.
SusTern AI-Commerce is that knowledge distilled into a full AI-native commerce platform — one that thinks, adapts, and grows alongside your business.
Merchant First
Built on real feedback
North America
Merchant community
AI-Native
Built from the ground up
Cross-Domain
AI, design & growth expertise
Drive a new era of commerce efficiency
To drive a new era of supply chain and commerce efficiency through AI-native, cost-effective, and accessible innovations that put enterprise-grade capabilities in the hands of every merchant.
Transform commerce through intelligent AI
Our mission is to transform commerce management through intelligent, accessible AI solutions that eliminate inefficiencies, and empower businesses to make faster, data-driven decisions — without requiring a team of specialists.
Our Core Values
These aren't words on a wall — they're the principles we hold ourselves accountable to every day.
Value Creation
Our guiding principle is to take action, create value, and ensure that every effort contributes positively to clients, the planet, and society.
Open Innovation
We embrace creativity and stay agile, developing technologies and methods that set us apart and drive meaningful progress.
Perseverance
We are continuous learners, persevering through challenges and always seeking ways to improve our solutions and their real-world impact.
Integrity
We uphold the highest standards of integrity, fostering trust and collaborating transparently with every client and team member.
Teamwork
We foster a culture of collaboration where diverse ideas are welcomed and everyone contributes meaningfully to shared goals.
Merchant-Centric
Every product decision starts with one question: does this make a merchant's life easier? Real pain points drive our roadmap — always.
Team SusTern
A small, focused team with deep expertise — united by a shared obsession with making commerce smarter.
Arun Srinivasan
The Head Tern
Arun is a seasoned professional with over 15 years of experience in the software industry. His career spans small, medium, and large enterprises — bringing the strategic depth and technical vision that defines SusTern.
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Jen Garner
The Techie Tern
Jen holds a Master's in Chemistry from McMaster University and is passionate about crafting high-performance software architecture for science and analytics. She turns complexity into elegant, scalable systems.
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Ahmed Mazhar
The Marketing Tern
Ahmed is an energetic marketing strategist with a background from York University's Schulich School of Business. He brings creative flair and data-driven thinking to everything from brand storytelling to growth campaigns.
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Cassiano Medeiros
The AppDev Tern
Cassiano is a versatile technology professional, IBM Certified Full Stack Developer, and Google Certified Data Analytics Professional. His unique breadth of skills bridges product engineering and intelligent data systems.
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Danilo Boquet
The Design Tern
Danilo is a Product and UX/UI Designer with over 15 years of experience crafting intuitive digital experiences across eCommerce, SaaS, and B2B platforms. He combines design systems thinking with deep merchant empathy.
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Arctic Tern
The Mascot Tern
The Arctic Tern travels 25,000 miles per trip — twice a year — following the sun across the globe. Small body, enormous drive. The perfect symbol for a team that refuses to stop moving forward.
Learn moreReady to grow with SusTern AI-Commerce?
Join hundreds of merchants who trust our AI-native platform to power their operations, content, and growth.