The Agentic Commerce OS
for Specialty B2B Operators.
An Agentic Commerce Operating System where agents handle procurement, inventory, supplier management, logistics, and demand intelligence — autonomously, within guardrails you define. Built for manufacturers, distributors, and merchants managing 200–2,000 SKUs across B2B and B2C channels.
See it in action
Watch the Platform in Action
A full walkthrough of the Agentic Commerce OS — from reorder signal to approved PO, in under three minutes.
Full demo video will appear here
The Daily Friction That's Costing You Scale
Specialty B2B merchants at every stage hit the same walls. We built SusTern AI-Commerce specifically to remove them.
“500 SKUs. 15 variants each. A supplier just emailed you a 40-page PDF.”
Your team spends 30 minutes per product entering dimensions, materials, finishes, and certifications by hand — while new supplier drops pile up.
AI-PIM ingests the entire spec book in under a minute and auto-generates every variant.“Your RFQs live in email threads. Certs are in a shared Drive. Quotes are compared in Excel.”
Your team spends ~3 hours every day on supplier calls and back-and-forth emails — chasing quotes, confirming stock, and waiting on replies that stall every purchase decision.
Autonomous agents draft RFQs, collect quotes, auto-attach certs, and surface a one-click PO.“A stock-out just cost you a sale. You found out from a customer.”
Without predictive signals, reorder decisions are reactive. By the time a SKU hits zero, lead time is 4–6 weeks and you've already lost the order.
Smart Inventory AI monitors sell-through rates and fires autonomous reorder signals before stock runs out.Ready to see these solutions in action?
Book a DemoKey Capabilities. A Glimpse of the OS.
SusTern ships far more than fits on a page — these are some of the modules that define how agentic B2B commerce works in practice.
From Reorder Signal to Approved PO — Zero Coordination
The Procurement Agent monitors every SKU continuously. When a threshold is crossed, it drafts a structured RFQ — with product specs, technical requirements, cert demands, and delivery terms pre-populated. Quotes come back ranked by price, lead time, MOQ, and cert compliance. You approve with one click, or let FULL_AUTO handle it within your guardrails.
Spec Sheet to Structured Catalog in Under a Minute
Upload a supplier PDF and the AI-PIM extracts every attribute — dimensions, materials, finishes, certifications, variants — directly into your product catalog. What used to take 30 minutes per product now takes seconds. Variant explosion from spec books, bulk import entire product families, and supplier cert data travels with every product.
Every Business Acts as Buyer and Seller Simultaneously
The bilateral tenant model means every account on the network can source upstream and fulfil downstream at the same time. A purchase order approved by a buyer auto-creates a mirrored Sales Order on the supplier's account — with order management, invoicing, and shipping already in place. No manual sync. No data re-entry. One transaction, both sides.
Full Visibility Into Every Autonomous Action
The Agent Activity Dashboard gives you a live registry of all six agents — last activity, status, enable/disable per agent. The Activity tab logs every autonomous action with timestamps. The Outcomes tab shows aggregate time saved, RFQs drafted, POs created, and a full RFQ → PO conversion funnel. You stay in control of everything the agents do.
Which Operator Are You?
SusTern AI-Commerce works differently depending on where you sit in the supply chain. We currently have live accounts operating at every tier.
Manufacturers
“You produce and distribute — managing inbound raw material procurement and outbound wholesale fulfilment simultaneously.”
One account handles both sides. Procurement agents monitor raw material inventory, draft RFQs from reorder signals, and surface bundled POs for approval. On the fulfilment side, your wholesale buyers pull directly from your hosted catalog — certs auto-attach, no re-entry.
- Inbound procurement and outbound wholesale fulfilment in a single account
- Procurement agents draft RFQs from raw material reorder signals automatically
- Your CARB, TSCA, OEKO-TEX certs auto-attach to every buyer RFQ
- When a buyer approves a PO — a Sales Order appears on your account automatically
Distributors
“Managing supplier relationships, purchase orders, and retailer fulfilment — from a single operations layer.”
One RFQ dispatched to six suppliers simultaneously. Quotes compared automatically — price, lead time, MOQ, cert compliance. A draft PO is waiting the moment a SKU hits threshold. Your retailer buyers get native order management on their side with zero data sync.
- RFQ to 6 suppliers simultaneously — not 6 email threads
- AI compares quotes and surfaces the optimal supplier automatically
- Draft PO ready the moment a SKU hits reorder threshold
- Retailer POs mirror as Sales Orders on your account — no manual sync
Retailers
“Run your B2C storefront and wholesale procurement from one account — the same inventory intelligence driving both.”
Sell-through signals from your B2C storefront fire reorder proposals upstream automatically. Your AI-generated storefront, SEO, product content, and wholesale back-office all share one data layer. No spreadsheets, no duplication, no switching tools.
- AI storefront and wholesale procurement share one inventory layer
- B2C sell-through signals trigger reorder proposals before you stock out
- Content Agent writes product descriptions, blog posts, and campaigns automatically
- SEO Agent optimises every page — no SEO hire needed
One Platform. Both Sides of Every Trade.
Every business on the network can act as a buyer upstream and a seller downstream simultaneously. The entire supply chain — manufacturer to consumer — on one platform, with no data entry duplication.
No Data Entry Duplication — Ever
When a retailer raises a purchase order and a distributor approves it, a mirrored Sales Order is automatically created on the distributor's account — with order management, invoicing, and shipping all in place. The same transaction, both sides, one platform. No manual sync, no re-entry.
A PO approved by the buyer auto-creates a Sales Order on the supplier's tenant — zero data entry
Every business can act as a buyer upstream and a seller downstream simultaneously
Contract pricing, cert libraries, and order history all stay on-platform — nothing lost in email
The full audit trail lives in one place: RFQ → quotes → sample history → PO → mirrored Sales Order
Spec Sheet to Live Catalog in Under a Minute
Your suppliers send 40-page PDFs. Your team used to spend 30 minutes per product entering data by hand. AI-PIM reads the entire spec book and populates your catalog automatically — every dimension, material, finish, and certification.
Upload the Spec Sheet PDF
Drop a supplier's 40-page catalog PDF — spec sheets, product guides, or multi-item data packets. Any format, any layout.
Works with HOMCOM, Ashley, Dorel, or any supplier format. No template required.
AI Extracts Structured Attributes
The AI reads every page, identifying product names, dimensions (H × W × D), materials, weight, finish options, door counts, assembly notes, and certifications.
Recognizes CARB, OEKO-TEX, CAL 133, UK fire regs, and custom specs automatically.
Map to Your Catalog Vocabulary
Normalize supplier terminology to your own attribute naming conventions. "Sonoma Oak Effect" becomes your SKU attribute "Finish: Sonoma Oak." One-time setup, applied forever.
Your buyers maintain consistent attribute vocabularies across all suppliers.
Variants Auto-Generated
Every size, finish, and configuration becomes a correctly attributed product variant in your live catalog — with images, specs, and cert links attached.
A wardrobe in 4 widths × 5 finishes × 2 door styles = 40 variants created in seconds.
One wardrobe family. 120 variants. 45 seconds.
A single wardrobe line (e.g., 1–6 doors × 5 finishes × 4 widths × hinged/sliding) previously required a team member to create 120 product variants by hand. AI-PIM reads the supplier spec sheet and generates every combination — with dimensions, material specs, finish names, and compliance certs pre-attached.
Your Procurement, Running on Autopilot
From a reorder signal to an approved Purchase Order — autonomous agents handle every step. Email threads, shared folders, and Excel quote comparisons are replaced by a single structured workflow. Choose SEMI_AUTO for merchant approval at every step, or FULL_AUTO when your guardrails are set.
Inventory Signal Detected
Automated triggerSmart Inventory AI monitors sell-through on every SKU. When a reorder threshold is crossed, the procurement agent activates automatically — no human needed to notice.
Agent Drafts the RFQ
AI-generatedThe agent builds a structured RFQ with product specs, quantity, delivery timelines, technical requirements, and compliance cert requirements — pulling from your product catalog and option sets automatically.
Suppliers Receive Structured Request
Multi-supplierRFQ is dispatched to your approved supplier list with cert requirements pre-attached. Suppliers not yet on the platform receive a branded magic-link — they respond without needing an account.
AI Compares Quotes Side-by-Side
AI-rankedUnit price (with volume tier auto-resolution), lead time, MOQ, and cert compliance are scored and ranked. Document intelligence verifies cert validity at your delivery date — not just that a cert exists.
One-Click PO Approval
Human-in-the-loopYou review a clean summary and approve with one click. The PO is generated, sent, and logged. Or switch to FULL_AUTO — when your automation rules pass, agents execute the entire cycle with no human input required.
The Old Way
- ✗Reorder discovered from a customer complaint
- ✗Email threads to 4 suppliers — 2 reply after 3 days
- ✗Quotes compared in Excel by hand
- ✗Certs requested separately, arrive as email attachments
- ✗PO created in another system, sent manually
- ✗No audit trail — can't recall decisions later
With SusTern Procurement Agent
- Reorder signal fires when threshold is crossed — proactively
- RFQ drafted and dispatched in seconds, zero coordination
- Quotes ranked by AI on price, lead time, MOQ, and compliance
- Cert requirements in the RFQ — validity verified at delivery date
- PO generated, sent, and logged in one click
- FULL_AUTO mode: agents execute within your guardrails, no input needed
FULL_AUTO Mode — No Human Input Required
When your Procurement Automation Rules pass — supplier on approved list, unit price below cap, total order value within limit, valid contract in place — the agent executes the full cycle autonomously. The system knows what it knows and self-blocks when confidence thresholds aren’t met.
Your Compliance Certs, Finally Under Control
Every product category has its own compliance landscape — CARB, CAL 133, OEKO-TEX, CE marking, FDA, RoHS. SusTern extracts, organizes, and auto-attaches every cert so nothing falls through the cracks, whatever your market.
Without SusTern Cert Intelligence
- Certs arrive as email attachments and land in a shared Drive folder
- RFQ response has no certs — buyer chases supplier for 2 days
- Renewal date buried in a spreadsheet — discovered after cert expires
- Different suppliers send certs in different formats — no structure
- No visibility into which products are covered for which markets
With SusTern Cert Intelligence
- AI extracts cert details from supplier PDFs — issuer, scope, expiry — into a structured record
- Every RFQ automatically includes cert requirements; system verifies supplier compliance before quote acceptance
- Renewal alerts fire 60 and 30 days before expiry — never caught off-guard again
- Uniform cert library across all suppliers — one place, fully searchable
- Per-product cert coverage map — know exactly which SKUs are cleared for each market
Supplier Cert Library
Every compliance document from every supplier in one structured, searchable database — not a folder full of PDFs.
Auto-Attach to RFQs
Cert requirements auto-included in every outbound RFQ. Supplier responses validated against your cert checklist before approval.
Renewal Intelligence
Proactive expiry alerts at 60 and 30 days. Know before your buyers, your auditors, or your regulators.
Supplier Insights
See which suppliers consistently deliver compliant documentation — and flag those with expiring, missing, or rejected certs before they stall a PO.
Supplier lock-in through structure — not just prices.
When your compliance history, cert library, and supplier dossiers all live inside SusTern, your procurement relationships gain depth that spreadsheets and email threads never could. Switching cost becomes competitive advantage.
Live Accounts. Real Operations. Running Now.
Three businesses across the supply chain — manufacturer, distributor, retailer — operating on SusTern AI-Commerce today.
“We're onboarding a select group of specialty B2B operators now. Join us in early access and let us know about your experience — your feedback shapes the platform.”
The Full Agent Suite,
One Platform
Six named agents each owning a domain of your operation — procurement, analytics, strategy, SEO, content, and operations. All running autonomously within the guardrails you define.
Platform Agents
Procurement Agent
Monitors inventory thresholds, drafts RFQs from reorder signals, evaluates supplier quotes with document intelligence, and surfaces bundled POs for one-click approval. Supports SEMI_AUTO and FULL_AUTO modes.
Analytics Agent
Sales order analysis, quote evaluation, demand signal detection, and 4-dashboard market intelligence: Market Intelligence, Optimization, Predictions, and Action Center.
Strategy Agent
Business strategy refreshes, growth opportunity identification, comparative visibility analysis, and business insights surfaced from your full operational data.
SEO Agent
Automated keyword research, product page SEO, media alt-text, schema markup, technical audits, and shop-wide SEO generation — running autonomously across your entire B2C and B2B catalog.
Content Agent
AI-written product descriptions, blog posts, marketing campaigns, and homepage content — informed by your catalog and business context. Full B2C content pipeline, no copywriter needed.
Operations Agent
Onboarding orchestration, store data sync, account management tasks, and platform operations — the agent layer that keeps your back-office running.
Platform Capabilities
AI Product Intelligence (PIM)
Upload spec sheet PDFs or images — AI extracts structured attributes, certifications, and variants directly into your product catalog in under a minute.
Compliance Cert Library
AI extracts compliance certs from supplier documents — CE, RoHS, REACH, CARB, FDA, ISO 9001 and more — and auto-attaches them to every RFQ. Validity verified at delivery date.
Smart Inventory AI
Demand forecasting, ABC analysis, dead stock detection, and automated reorder signal generation — feeding the Procurement Agent with actionable signals.
Data Sufficiency Guardrails
Before executing any high-stakes action, agents assess the statistical depth and signal quality of underlying data — and self-block when the confidence threshold isn't met. The system knows what it knows.
Agent Activity Dashboard
Live agent registry with status and enable/disable per agent. Full activity log, outcome metrics (time saved, conversion funnel), and real-time audit of every autonomous action.
Supplier Discovery Feed
Browse products from your linked suppliers not yet in your catalog. Sell-through ranked, multi-select to an RFQ draft in one click. Supplier promotions tab with volume tier pricing.
Voice Layer
A dedicated business phone number connected to the full operational intelligence layer. Manage your operation from a phone call the way you'd speak to a colleague — on any device, anywhere.
Built by Merchants, For Merchants
Before SusTern AI-Commerce, we built noryX — a growth automation app trusted by online retailers across North America. For over two years we listened, learned, and documented every pain point merchants face. That merchant intelligence is now natively embedded in SusTern AI-Commerce's agentic layer — distilled into a full AI-native commerce operating system, now live with three supply chain accounts.
Live Supply Chain Network
Producing and distributing specialty home goods — managing inbound raw material procurement and outbound wholesale fulfilment simultaneously on one account.
Managing supplier relationships, purchase orders, and retailer fulfilment from a single operations layer — with agent-driven procurement running autonomously.
Buying wholesale and selling B2C through an AI-generated storefront — the same inventory intelligence informing both sides of the business.
Backed & recognised by
Reviews from noryX — our predecessor product. Same team, now building SusTern AI-Commerce.
A Game-Changer for Startups and Small Businesses!
“As a startup founder, time and resources are always limited — and that's exactly where noryX has made a huge difference. The app has been incredibly helpful for writing blogs, managing SEO, and running growth campaigns, all in one place. The integrated AI effortlessly generates product-related content.”
Solved Our Google Ads Suspension Issues
“We were struggling with Google Ads performance because our ads would get suspended due to products not being optimized for Google Merchant Center. noryX's product SEO optimization reviews metadata for all products — it was the exact solution we needed.”
Super Impressed — Worth Every Star
“I stumbled upon noryX and have been super impressed. The auto-tagging of pictures with actual descriptions is huge. Other SEO AI apps do a standard "product name/store name" syntax which Google hates. They also optimize for AI and learn the business in a matter of days in a way no other app does.”
Be among the first specialty B2B operators on the platform.
SusTern AI-Commerce is in beta. We're onboarding a select group of specialty merchants now — get your procurement, catalog, and compliance ops running on autopilot before your competitors.
Try it NowMerchants who trust noryX & SusTern
Built on Trusted Infrastructure
Strategic integrations that give you enterprise capabilities without enterprise costs
Google Cloud Platform
SusTern's agent layer and data infrastructure run on Google Cloud — Vertex AI, Gemini, Cloud Storage, and Pub/Sub. The same enterprise-grade stack powering global deployments, with data residency and uptime SLAs that B2B operations demand.
- Vertex AI powers every procurement and PIM agent
- Google Cloud Storage for supplier docs and cert libraries
- Enterprise uptime, data residency, and security compliance
Stripe Payments
Enterprise-grade payment processing with PCI DSS compliance, B2B invoice settlement, and multi-currency support for wholesale transactions
- B2B invoice creation on PO approval
- Bank-level security & compliance
- Net-term payments for wholesale buyers
EasyPost Shipping
AI-native shipping intelligence with versatile carrier support and predictive optimization
- AI carrier selection (15-30% savings)
- Packaging optimization for cost and sustainability
- Delivery time predictions (95% accurate)
SignalWire
Programmable voice infrastructure powering SusTern's AI voice agents — enabling real-time supplier calls, automated RFQ follow-ups, and voice-driven procurement workflows.
- Real-time voice agents for supplier outreach
- Automated RFQ follow-up and negotiation calls
- Low-latency, carrier-grade voice reliability
Why These Integrations Matter
While traditional platforms built their own infrastructure over many years, SusTern integrates with the best—giving you enterprise capabilities from day one while we focus on what we do best: autonomous B2B procurement intelligence.
Plans Built for B2B Operators
SusTern replaces your PIM, procurement tool, and inventory system in one platform. Start free, scale when you need.
Enterprise
CustomUnlimited SKUs · Custom AI models · On-premise option · Multi-entity · Executive partner · Custom SLA
SusTern Operator vs. Comparable B2B Stack
See what three separate tools cost versus a single Operator plan
Software costs only. Automation typically frees up 60–140 coordinator hours per month — time your team can redirect to supplier relationships, growth initiatives, and higher-value work.
Your AI-Powered Storefront — B2C and Wholesale, Same Account
Launch a fully AI-generated B2C storefront and a wholesale buyer portal from the same account. The same inventory, the same intelligence, both channels — no developer, no duplication.
Traditional Process
The old, expensive way
SusTern Storefront Builder
The modern, AI-native way
Powered by Intelligent Automation
AI-Assisted Product Import
Auto-field mapping, data validation, duplicate detection. Import from CSV or let the AI-PIM extract attributes directly from spec sheet PDFs and images.
Visual Design Studio
Choose from 5 pre-built themes (Modern, Fashion, Minimal, Bold, Classic) or customize every detail with real-time preview.
One-Click Deployment
Automated SSL, CDN setup, domain configuration. Go from idea to live storefront in minutes, not weeks.
Built-in SEO Engine
Auto-generated meta tags, schema markup, sitemaps, and optimized URLs. Rank higher without hiring an SEO expert.
Instant Analytics
Real-time sales tracking, customer behavior analysis, A/B testing dashboard. Make data-driven decisions from day one.
Demo Data Generator
Test your store with realistic products across 5 industries. Perfect your design before importing real inventory.
From Theme Selection to Live Buyer Portal — in Under an Hour
Pick a design starting point, generate your full portal in minutes, then fine-tune with a drag-and-drop visual editor. No developers. No weeks of waiting.
Choose a Starting Theme
Pick from professionally designed templates — Sober Minimal, Elegant Parallax, or Vibrant Motion — each conversion-optimised and mobile-ready out of the box.
Generate in 2–4 Minutes
AI generates your full multi-page portal — homepage, product catalog, buyer account, checkout — with brand-aligned copy and consistent design across every page.
Fine-Tune With Precision
Drag-and-drop 150+ section blocks, edit live content, control per-device visibility, and adjust global design tokens — all without touching a single line of code.
And That's Just the Storefront
Your portal sits on top of a full B2B operations platform. Once live, you get core essentials to enhance your daily operations — built-in SEO tooling, predictive inventory management, an AI-powered PIM for catalogue automation, automated RFQ and procurement workflows, compliance cert intelligence, real-time analytics, and an agent activity dashboard — all in one place, with no integrations to stitch together.
Book a Demo
Ready to Scale Your B2B Operations?
See how SusTern AI-Commerce handles procurement, catalog complexity, and compliance — all in one platform built for specialty B2B merchants with complex, multi-supplier operations.